Volvo was founded upon the concept of safety in 1927 in Gothenburg, Sweden. The company was created as a subsidiary company100% owned busks(Swedish:Sven ska Kill agenda token).Assad Gabriel’s son was appointed the managing director(CEO) and Gustav Larson as the technical manager.

The trademark Volvo(which is Latin for ‘I roll’) was first registered by SKF on 11 May 1915 with the intention to use it for a special series of ball bearing for the American market but it was never used for this purpose (however in the application for the trademark, it was also designated for the purpose of automobiles). The skt trademark as it looks today was used instead for all the SKF products. Some preserves of Volvo a bearings stamped with the brand name ‘Volvo’ were manufactured but never released to the market, and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile.

.The first Volvo car left the assembly line on 14 April1927, and was called Volvo Öv 4. After this the young company produced closed top and cabriolet vehicles, which were designed to hold strong in the Swedish climate and terrain. In the registration application for Volvo logotype in 1927, they simply made a copy of the entire radiator for ÖV4, viewed from the front.

Presented in 1944 the Volvo PV444 passenger car only entered production in 1947. It was the smallest Volvo yet and was to take the lion’s share of Volvo production, as well as spearheading their move into the profitable American market. The first Volvos arrived in the United States in 1955, after hardware wholesaler Leo Hirsch began distributing cars in California. Later, Texas was added, and in 1956, Volvo themselves began importing cars to the US. North America has consistently provided Volvo with their main outlet since..In 1963, Volvo opened the Volvo Halifax Assembly plant, the first assembly plant in the company’s history outside of Sweden, in Halifax, Nova Scotia, Canada.]In 1964, Volvo opened it’s total and a plant in Sweden, which currently is one of its largest production sites (chiefly large cars and SUVs).Then in 1965, the Ghent, Belgium plant was opened,which is the company’s second largest production site.

This was also Volvo’s first location producing cars within the European Economic Community.

In 1989, the us decal lapping in Sweden was opened, which was jointly operated by Volvo Car Corporation and pin in farina Serifs a from 2005 to 2013.

Volvo’s longtime CEOPehr G. Gyllenhammarsaw early on that Volvo was too small to survive in the future, and attempted several times to merge with other manufacturers. Volvo nearly merged with Saab in the late seventies, while in 1978 an aborted affair would have seen the Norwegian state take over 40 percent of the company. In return, Volvo would receive 200 millionSEKand a ten percent concession in theOseberg oil field. Major institutional actors in Sweden opposed the deal and blocked it

.A deal to merge with Renault was blocked in 1993, mainly opposed by a Swedish stockholders’ association.A collection of Volvo’s most important historical vehicles are now housed in the Volvo Museum, which opened in a permanent location in Arendal atHisingenon 30 May 1995.[15]For several years, the collection had been housed at the Blue Hangar, at the then closedTorslanda Airport.

In the early 1970s, Volvo acquired the passenger car division of the Dutch companyDAF, and marketed their small cars as Volvos before releasing the Dutch-builtVolvo 340, which went on to be one of the biggest-selling cars in the UK market in the 1980s.[citation needed]1986 marked a record year for Volvo in the US, with 113,267 cars sold. The appearance of Japanese brands like a furan flex island the growing popularity of Subaru station wagons in subsequent years meant the loss of a significant market share for Volvo, one which they have never regained.[8]In 1999, Volvo Group decided to sell its automobile manufacturing business in order to concentrate on commercial vehicles, and to buy a 5% stake in Japanese automaker Mitsubishi Motors(with which Volvo Group along with the dutch government had participated in a joint venture at the formerDAFplant inborn,Netherlands since 1991). Ford saw advantages in acquiring a profitable prestige mid-size European automobile manufacturer, well renowned for its safety aspects, as an addition to its Premier Automotive Group. The buyout of Volvo Cars was announced on 28 January 1999,[16]and in the following year the acquisition was completed at a price of US$6.45 billion. As a result of the divestiture, the Volvo trademark was used by two separate companies:*.Volvo Group a manufacturer of trucks, buses and construction equipment (among others) owned by Swedish interests*.Volvo Car Corporation or Volvo Cars – a manufacturer of automobiles owned by ford Motor company Volvo Group completed its 5% deal with Mitsubishi in November 1999, but sold its stake back to Mitsubishi Heavy Industries in March 2

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s